Deprecated: Creation of dynamic property WD_BWG_Options::$upload_dir is deprecated in /opt/bitnami/wordpress/wp-content/plugins/photo-gallery/framework/BWGOptions.php on line 354

Deprecated: Creation of dynamic property WD_BWG_Options::$upload_url is deprecated in /opt/bitnami/wordpress/wp-content/plugins/photo-gallery/framework/BWGOptions.php on line 355

Deprecated: Creation of dynamic property WD_BWG_Options::$old_images_directory is deprecated in /opt/bitnami/wordpress/wp-content/plugins/photo-gallery/framework/BWGOptions.php on line 372

Deprecated: Creation of dynamic property WD_BWG_Options::$jpeg_quality is deprecated in /opt/bitnami/wordpress/wp-content/plugins/photo-gallery/framework/BWGOptions.php on line 382

Deprecated: Creation of dynamic property WD_BWG_Options::$png_quality is deprecated in /opt/bitnami/wordpress/wp-content/plugins/photo-gallery/framework/BWGOptions.php on line 383
World’s Largest Jeweler Embraces Augmented Reality | Decrypted Matrix

Deprecated: Creation of dynamic property ET_Builder_Module_Comments::$et_pb_unique_comments_module_class is deprecated in /opt/bitnami/wordpress/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1425

World’s Largest Jeweler Embraces Augmented Reality

Jan 27, 2012 | Globalist Corporations, Video

DeBeers, the world’s largest jeweler, is letting its customers try on diamonds without ever leaving home.

The company’s new “My Forevermark Fitting” software uses augmented reality to test drive earrings, necklaces, engagement rings and more. All you need is a webcam and a printer.

Once you print out DeBeers’ special marker, the software detects the mark and virtually “places” the selected jewelry on your body using your webcam. The effect is much like looking at yourself in a mirror, only with the big engagment rock you’ve been pining after.

DeBeers is just the latest company to take advantage of augmented reality tech. Do you think this is the next big trend in online shopping — or just a fad?

 

Related Posts